AEG stands for Advanced Engineering from Germany which is why each product is developed to be Perfekt in Form und Funktion.

From leading the way with the world’s first automatic washing machine in 1950, to pioneering the use of heat pump technology in tumble dryers; from designing the world’s first ‘green’ range, to the first generation of induction cooktops, AEG has been at the forefront of almost every kind of technology we take for granted in the home.

So what is it about AEG that has made it a leader in household innovation for over a hundred years? The reason is simple: our commitment to perfection. Since visionary architect Peter Behrens joined AEG in 1907, our cutting-edge designers have worked hard to create appliances that combine outstanding performance with excellent German design and energy efficiency.

In 2011 AEG launched its elegant Neue Kollektion: the result of 125 years of crafting appliances to the highest level of perfection. The Neue Kollektion features ground-breaking innovations including revolutionary induction cooking technology and an advanced steam oven that allows you to use a unique combination of steam and hot air. Every day, we are striving to create the ultimate appliances for your home.

Perfekt in Form und Funktion is more than a slogan – it’s a philosophy


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